Top 10 universities for producing AdWords users

Where do Google AdWords users come from? I searched LinkedIn.com (again) for which universities have been attended by those whose profiles also include the keyword “AdWords.” Double counting could happen if one person (for example) went to Berkeley, then NYU, then wrote a profile including the key phrase.

Half of the AdWords Top 10 is rostered by schools in capitals of Iberian heritage. A Buenos Aires school is the largest at #3, numbers four and eight are in Madrid, and numbers six and seven are in São Paulo.

Top 10 universities for producing AdWords users:

Rank

 School

Raw number of “Google AdWords” mentioners

1.

 google analytics University of California, Berkeley

University of California, Berkeley (USA)

1,015 “AdWords” mentioners

2.

 Google Analytics NYU

New York University (USA)

888 “AdWords” mentioners

3.

 google analytics Universidad de Buenos Aires

Universidad de Buenos Aires (Argentina)

849 “AdWords” mentioners

4.

 google analytics Universidad Complutense de Madrid

Universidad Complutense de Madrid (Spain)

829 “AdWords” mentioners

5.

 google analytics University of Texas at Austin

The University of Texas at Austin (USA)

751 “AdWords” mentioners

6.

 google analytics Escola Superior de Propaganda e Marketing

Escola Superior de Propaganda e Marketing

(Brazil)

746 “AdWords” mentioners

7.

 google analytics Fundação Getúlio Vargas

Fundação Getúlio Vargas (Brazil)

696 “AdWords” mentioners

8.

 ESIC: Business & Marketing School

ESIC: Business & Marketing School (Spain)

690 “AdWords” mentioners

9.

 google analytics University of California, Los Angeles

University of California, Los Angeles (USA)

672 “AdWords” mentioners

10.

 google analytics Michigan State University

Michigan State University (USA)

596 “AdWords” mentioners

“Only” five of the Top 10 universities for producing AdWords users are American schools, compared to seven of the top 10 Google Analytics schools. If Buenos Aires, Madrid, and São Paulo are more prominent places for schools who produce users of AdWords than Analytics, does that hint that search engine marketing is a larger field than ecommerce in these markets?

 

Comment!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s