The Reporting & Analysis certification is dead.
But… Google continued selling exam sittings for the defunct certification for months. A source at Google via email only says:
“Due to substantial overlap with the Google Analytics Certified Partner (GACP), we have sunsetted the Reporting and Analysis exam. Users should be directed to the GACP if they wish to be certified in Analytics.”
(Note: The GACP is a company-level certification, the GAIQ is for individuals and would be comparable to the former Reporting and Analysis certification.)
Late last fall, Google removed all Reporting & Analysis exam study materials from the US Learning Center, while the UK Learning Centre materials and all 21 language versions of the exam remained available. This lead to speculation that it was being revamped. I thought so, and certified during this time-frame, as seen in a screenshot of what still shows in my own login:
If someone attained Reporting and Analysis certification through an exam taken in a language other than US English, their ability to certify in Google Analytics may be limited by the fact that the GAIQ test is only offered in US English. It’s not accessible in the other 20 supported languages.
In the process of phasing out a certification, there must be some point where the $50USD exam is no longer available for purchase by people who haven’t yet been informed that it’s going away. When is that point? What about leaving non-English speakers hanging with no access to the English-only GAIQ?
- The languages spoken by GAIQs, a global breakdown (searchcerts.com)
- Google Analytics Certification and How to Pass the GAIQ Test (moz.com)
- How to pass the Google Analytics Exam (tcksolution.wordpress.com)