The Google Certified Professional Learning Center has undergone a facelift, yet the unchanged content remains excruciatingly long and outdated.
The promise that “The GCP Learning Center and exams have been refreshed for 2013″ was also present before the design change. The navigation is flashier:
The problem with the word “refreshed” is that it’s still stuffed with information you’ll never need for any exam, like:
Airport targeting isn’t significant enough to warrant an appearance on any AdWords certification exam. Next, the Learning Center introduces conversion tracking installation instruction for developers, then presents it as if it were needed to prepare the AdWords fundamentals exam:
Both of these examples come from the fundamentals exam Learning Center materials. Neither airport targeting nor ASP expressions are on the exam and never will be. The people of Google were overly-inclusive when they copied stuff like this from the help pages and pasted it into the Learning Center, which squanders the time and effort of anyone preparing for the test.
The big development is that the same old content is now available in all of the supposedly supported languages (yesterday’s post), so it can now squander the time and effort of people who prefer other languages too.
How many hours have been and will be spent studying stuff that’s not on the exam?
- Google continued selling exam sittings for a defunct certification (searchcerts.com)
- Meet The New Google AdWords Help Center (seroundtable.com)
- Tutorial: Using Scripts in Google AdWords (business2community.com)