Beginning tomorrow (1/Oct/13), Certified Partner and MCC accounts must be linked so Google’s bots can automatically scan MCCs in search of reasons to revoke partner badges. So what are they looking for? In an email last week, Google said: “…account activity, client retention, and whether you are making the most of their budgets…” The new Terms of Service for the partner program go into more detail (extremely edited down):
…keep your customers happy and follow Google best practices for advertiser account management; and maintain ongoing compliance with the program policies. Failure to meet any of these requirements may result in the immediate revocation of Google Partner Status, including the removal of the ability to use the Google Partner badge, and suspension from the Google Partners Program…Google may take that step if, for example (without limitation): Google believes you have breached any provision of the Terms; or Google receives complaints about Your Business from advertisers or other third parties…
(I’ve recorded a full verbatim copy of the ToS, which have only been located as an interstitial at the time of partner account sign-up. A ToS link within the GPP portal incorrectly directs to Google’s general user ToS. There simply is nothing to link to. Until this is fixed the only two ways I know of to see the full ToS yourself are to establish a new account and review the interstitial served as part of the process, or click here.)
Although the detection of sloppy SEM work within linked MCCs is automatic, it’s unlikely that defrocking (badge revocation) is. It would at least be preceded by a sternly-worded form email. The ToS also say:
If Google wants to officially terminate its legal agreement with you, it may do so at any time by (a) sending an e-mail to the e-mail address which you provide as part of the Registration Information, or (b) blocking your access to the Site.
So if you get such an email, then act immediately. You can also opt-in to a lower-level “Performance Suggestions” email that may tip-you-off that something in your MCC has raised their attention. It’s explained “We’ll send you customized campaign management ideas based on the activity in your MCC account.” (Screenshot from the partners account dashboard):
This seems to be a way to allow yourself a heads-up that Google has a problem with something inside your MCC well before a junior Googler has the chance to rubber-stamp a suspension.
Is the Performance Suggestions email the only early warning system?
- Google Certification Program Changes Coming (seroundtable.com)
- Become a Google Partner- Google Certification Program Changes Coming (melissangranger.wordpress.com)
- ESSAY:10 Things I Didn’t Know About Google (forums.pinstack.com)
- AdWords certification is now harder to keep (searchcerts.com)
- You now need an MCC account, even if you don’t need an MCC account (searchcerts.com)