On Wednesday, Google’s agency blog announced a 9:00am livestream just 42 minutes beforehand to explain what the new Google Partners program is.. (NOTE: It had been announced to Engage users in advance, but the 42-minute post was the first public-facing notice).
Otherwise, the announcement only confirms that a bunch of programs which are not specifically cited (and probably includes things like Agency Edge according to a Mashable post) are being consolidated under one umbrella. It also promises to make available “all the resources you need” which Google thinks are “an easy path to certification via free Google exams, more access to Google experts and agency peers through the Partners community, and sales and marketing toolkits.”
An addendum (noted by Search Engine Land) adds little more info and might be the first of many. Each successive addendum or micro-post is one new piece of info as Google realizes it’s keeping its cards unnecessarily close to the vest on this one.
After reading my way through today’s Internet, I know I’m not alone in the dark on this question: What motive could there possibly be for avoiding a clear public-facing explanation of exactly what the Google Partners program is?
- How to keep your Google Partners badge from getting revoked (searchcerts.com)
- You now need an MCC account, even if you don’t need an MCC account (searchcerts.com)
- AdWords certification is now harder to keep (searchcerts.com)