AdWords exams insists Ad Rank is somehow a combo of bid and Quality Score

The Google Advertising Fundamentals Exam is serious about Ad Rank. It might even ask you twice on the same exam to spot the mathimagical formula:

Which formula represents how Ad Rank is determined on Google Search?

o How much an advertiser is willing to spend each day

o Popularity of the website being advertised

o Maximum cost-per-click (CPC) multiplied by the Quality Score

o Historic average position of each ad

Google presents Ad Rank as a “formula” which is not an actual formula that can be used to calculate anything, but a mnemonic device meant to make it easier to remember the relationship. It goes like this: Bid x Quality Score = Ad Rank. We cannot use it to solve for anything, like: $1 bid x 5 QS = 5 Ad Rank. That has no meaning.

Which formula does Google use to rank keyword-targeted ads on Google search?

o Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score

o Maximum cost-per-click (CPC) bid only

o Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget

o Maximum cost-per-click (CPC) bid x Quality Score

Certainly the real math behind Ad Rank is much more complicated and not public knowledge. This faux formula  can appear in multiple exam questions only asks that we understand that Ad Rank is somehow a combination of bid and Quality Score.

Is their approach to educating us with this non-formula helpful or harmful?

The SearchCerts.Com Exam Prep Series:

2 thoughts on “AdWords exams insists Ad Rank is somehow a combo of bid and Quality Score

  1. Pingback: Search exam “best answer” conflicts |

  2. Pingback: Some AdWords exam questions have no “best answer” |

Comment!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s